According to Sebrae, the banana market in Brazil is one of the production and marketing options with the fastest return on investment.
In addition, as it is a fruit that can be grown throughout the country, it has become an important source of income for small, medium and large producers in different regions, with an eye even on the international market.
This is what we will show in this article in which we will analyze the banana market in the country. In addition, leave your contact on our website and find several services and products that are waiting for you!
Brazilian market
Banana is the most produced and consumed fruit in the world. Brazil is among the five largest producers in the world. Around here, the banana stands out as the second most important fruit in terms of area and productivity.
Currently, the main varieties planted in Brazil are silver (70%), nanica (20%) and apple (4%), which greatly enriches production and marketing. In addition, it has facilities that encourage the market, such as:
- Possibility of production throughout the year;
- Marketing for various purposes;
- High consumer acceptance.
Firstly, the issue of bananas being able to be produced all year round is a great differential. Of course, some planting conditions are necessary, such as heat and good irrigation, making it possible to have the fruit at all times.
In fact, this is one of the main characteristics responsible for this market being so rewarding and having great importance in the national economy.
Banana is one of the most consumed fruits by Brazilians, mainly in natura.
In addition, bananas can be marketed in natura or industrialized, such as in the form of sweets, jellies, dehydrated fruit and even in the beverage segment, generating different sources of income for the producer.
As a result, consumption of the fruit is very high in the country, causing the banana market to grow every year. According to Embrapa, 6,9 million tons of bananas are produced annually in Brazil.
This information makes evident the importance of the fruit and the grandeur of the banana market in the country, with the Northeast being the largest producing region, with almost 2,5 million tons per year, mainly in the states of Bahia and Pernambuco. São Paulo alone leads the national ranking by state, with more than a ton of bananas produced per year.
This demonstrates that the banana market also directly helps the economy of several regions, being an important source of income in family farming.
Banana market and cooperatives
The banana sector has the support of cooperatives that help ensure that product quality, diversity and organization are always in focus. These issues are essential for the growth of the market and constancy in the productive capacity.
Banana production, despite being an advantageous market, also encounters some difficulties, both in production, transport and also in sale, especially when we talk about export. That is why the participation of cooperatives is important.
The participation of cooperatives, at the time of marketing the production, has greatly helped the banana market in the country.
These intermediaries normally take place to control export exchange rates, deal with issues such as negotiations with retail chains and issues of aggressive pests to crops.
Thus, the banana producer, who is inserted in this large market, has greater support and improves productivity and the quality of the food he offers to the consumer.
diversified market
As mentioned above, the banana market is vast because the fruit can be traded in a variety of ways.
beyond the shape in natura, which is the form most consumed by Brazilians, with an average consumption of approximately 25 kg per person/year, according to Embrapa, there are other forms of commercialization. And this is what draws the attention of producers a lot, as it becomes easier to sell the product without having high rates of waste.
Among the forms of commercialization in this market are raisin bananas, banana pulp, banana chips, and banana flour, which is processed even before the fruit is ripe.
Watch the video below for an easy way to dehydrate a banana:
Source: Horta Gourmet
This diversification often occurs so that the market does not lose income due to the perishability of the fruit. Thus, there is no waste and the consumer has access to a variety of products derived from bananas.
Furthermore, within the banana market there is also a segment of beverages that use the fruit as a raw material. This is the case of liqueurs and spirits, in which the production takes place through the fermentation of the fruit.
And this form of fruit consumption, through beverages, becomes a great differentiator for the market and an attraction for the consumer, which is essential for the growth and development of the sector. Diversifying production is one of the keywords for the success of agribusiness.
banana export
The banana market is also very important when it comes to exports. Mercosur was an important destination for Brazilian bananas in the last year, benefiting from political and economic instability in large producers in the region, such as Bolivia, Ecuador and Chile.
According to data from the Ministry of Agriculture, in 2019 Brazil broke a record in fruit exports, reaching US$1 billion, with bananas being one of the most outstanding.
In relation to 2018, the growth in banana exports was 24,8%, which is a very favorable result for the banana market in Brazil and encourages producers even more.
plantations
The banana market has producers who are increasingly looking for improvement. In addition, the plantation areas are extensive, with plantations covering 800 hectares in Vale do Ribeira, where production reaches approximately 45 tons per hectare.
Banana market offers numerous opportunities to producers.
With this, it is possible to see the level of acceleration of fruit production in the country, justifying the large consumption and growth of exports both to Mercosur and to countries on other continents.
Thus, the banana market in Brazil is one of those that most leverage agribusiness and offers numerous opportunities to producers, traders and others involved in the segment.
Did you like the article? Are you thinking of planting bananas on your property and being part of this booming market? Access our article with planting information!
Visit our blog and discover other publications like this to stay on top of everything that happens in agribusiness. Also, visit our website and search for services or products that interest you!
